Unfortunately, the lad's mags have had a rapidly declining circulation for years. James Brown (massive Leeds fan) launched Loaded into a market when men simply didn't buy anything other than music magazines. FHM, GQ, Maxim, Esquire etc. followed suit by delivering what 'lads' really wanted to read about, instead of the old '10 Most Expensive Cufflinks' bollocks, and were all very successful for years.
Anyhow, they were designed to contain bite-sized snippets of social ammunition for people with a low attention span (you and me). And tits (in Europe).
For the most part, websites began to replace them because they were able to deliver the same kind of content on a daily basis as opposed to monthly. The lads mags then went weekly in an attempt to compete and it propped them up for a few more years.
However, social media feeds and apps have since arrived on the scene (ladbible etc.), demanding an even shorter attention span by delivering gifs, vines and short video content so you don't even have to read anything any more, to not only crush print publications across the board but now also pose a huge threat to websites (something like 75% of users consume content in apps on their phones now as opposed to in web browsers on desktop). Take note Nuts!
The other problem for the lad's mags is that they never really carried enough advertising as brands didn't want to be associated with content like '10 Best Arses in Politics' and so solely relied on newsstand and subscription (very tiny percentage of people subscribe to mags in the UK) money. So, when newsstand sales dried up there was no other serious revenue stream.
There are the advertising friendly free men's mags handed out at train stations - Shortlist, Coach etc. which are doing pretty well but it remains to be seen how long they'll survive. Not exactly lad friendly either.
Anyhow, yep - its over - at least in print form.
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