Should football matches be free to watch?

One of the following need t happen, neither are likely any time soon.

1 People stop buying Sky / BT packages, especially Sport ones. Although I suspect it is mostly men that buy subscription TV and pay for movies etc to keep the kids and missus happy whilst getting the sport.

2 Mass Boycott of Premier League matches

Paddy Power's got it right again with the latest in their long list of brilliant on-line ads.

(And we're so shit and ripe for comedy pickings at the moment we get a mention.)