The bidding to screen the Premier games from 2013-14 to 2015-16 was published today - with Sky getting the bulk of them and BT getting the handful of others - but listen to this - the amount of cash bid was £3.018bn - THREE BILLION POUNDS!!!
The current contract is for ONLY - £1.773bn - in other words a 70% increase or thereabouts.
Where do you think most of the money will be ending up?
It's just madness, greed and more madness!
BSkyB keeps its stranglehold on Premier League football but the rise in the price is staggering. Recession? What recession? Even the Premier League's chief executive admitted he had been slightly taken aback by the vast sums being paid for live coverage of the sport.
The surprise was the arrival of BT as a major player on the football broadcasting market, winning the rights to show 38 matches and replacing ESPN. A spokesman for BT said that it would negotiate to appear on as many different platforms as possible. It was competition from new bidders like this which pushed the price of rights so high.
So Premier League clubs are set for a windfall. Players will no doubt reap the rewards as well. The concern from fans will be over who's going to fund this dramatic rise in rights fees. Supporters will fear that it will be them through increased subscriptions.
http://www.bbc.co.uk/news/business-18430036
The current contract is for ONLY - £1.773bn - in other words a 70% increase or thereabouts.
Where do you think most of the money will be ending up?
It's just madness, greed and more madness!
BSkyB keeps its stranglehold on Premier League football but the rise in the price is staggering. Recession? What recession? Even the Premier League's chief executive admitted he had been slightly taken aback by the vast sums being paid for live coverage of the sport.
The surprise was the arrival of BT as a major player on the football broadcasting market, winning the rights to show 38 matches and replacing ESPN. A spokesman for BT said that it would negotiate to appear on as many different platforms as possible. It was competition from new bidders like this which pushed the price of rights so high.
So Premier League clubs are set for a windfall. Players will no doubt reap the rewards as well. The concern from fans will be over who's going to fund this dramatic rise in rights fees. Supporters will fear that it will be them through increased subscriptions.
http://www.bbc.co.uk/news/business-18430036