Government MPs are competing to see who has the most flags.
The BBC are being criticised for not having enough.
A school in Pimlico has been forced to take theirs down following a student protest.
And even Labour got in on the act with a leaked recommendation from PR agency Republic recommending they need to be seen with more flags ASAP.
Why is the Union Jack suddenly such an issue? Is the government forcing it on us to push their culture war? Or should we all show a bit more national pride?