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Wanderers will launch their season ticket for the 2024/25 campaign on Friday morning with the hope their offering will prove to be one of the cheapest in the Championship.
As Ian Evatt’s side battle for promotion from League One, the club have laid out their pricing structure, hoping to retain as many of the current 16,500 season ticket holders as they possibly can.
Prices will increase – generally returning to the levels they were two years ago – but the club say their season tickets offer value for money and would be among the cheapest in the second tier, provided they get there.
Exact details will be announced at 10am on Friday morning but the Early Bird offer will run from February 2 to Friday, April 13 at 3pm. After that point there will be a 10-day administration break, with prices in phase two of sales said to be “significantly higher”.
Wanderers reduced most of their season tickets in February 2022 at a time when they also standardised prices between upper and lower tiers and addressed other “abnormalities” in their price points across age groups.
Last year the vast majority of prices were unchanged but following consultation with the Supporters’ Trust from October onwards, plus research into EFL competitors, it has been decided to raise costs by between 10-20 per cent this time around.
Wanderers do face a financial challenge maintaining a competitive squad and running a stadium, which it was recently revealed costs around £2million a year in utilities.
Based on an average adult season ticket cost for 2023/24, that price hike would place Bolton fourth among their peers in League One and in the bottom four of the Championship.
Wanderers have worked hard to increase the number of young supporters who attend games in recent years and say they continue to offer some of the best prices to families.
Under-12s tickets will remain cheaper than they were two years ago but will increase from £35 to £45, or £1.95 per game. In 2022, they were £51.
The popular 10-month Direct Debit option will be also available, as it has in previous years.
“We still think we are offering fabulous value to come and watch the Wanderers,” said chief executive Neil Hart. “But from a price point of view we have had to put prices up. It is where we are at right now.
“We have been delighted with how season ticket sales have gone this season and we genuinely look forward to as many people as possible taking advantage of those early bird prices and renewing for 2024/25.
“We think they are extremely competitive prices for the top end of League One, which is where we are at the moment, and obviously fantastic value for the Championship, in the event that we get there.
“We are all keeping our fingers crossed for success on the pitch in the future and we’d love everyone to be on board for it.”
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