The Football League will come under new sponsorship next season, after npower confirmed they will not be renewing their current deal.
npower signed a three-year deal - thought to be in the region of £21million - to replace Coca-Cola in 2010 but have confirmed they will bring their business partnership with the league to an close at the end of the season.
A statement to the Press Association Sport said: "We can confirm that we will not renew our sponsorship of The Football League when the current season ends at the end of May.
"During the last three years, we have enjoyed a hugely successful relationship with The Football League and have engaged the passion of thousands of football fans across the country.
"The contract comes to an end at a time when npower is in the process of reviewing and defining brand positioning and marketing strategy to help shape future direction, following a restructure which saw the generation arm merge into a wider pan-European company."
There is no word on who will replace npower, but whoever does will become the eighth sponsor of the Football League since rights were originally sold in 1983. Below is a full list of previous and current sponsors:
1983-1986 - Canon
1986-1987 - Today newspaper
1987-1993 - Barclays Bank
1993-1996 - Endsleigh Insurance
1996-2004 - Nationwide Building Society
2004-2010 - Coca-Cola
2010-2013 - npower