WANDERERS can stay on course for a minimum £120million windfall if they beat Blackpool to qualify for the play-offs this weekend.
A massive hike in broadcast revenue, which comes into effect next season, makes promotion from the Championship to the Premier League this time around the most lucrative in professional sporting history.
Three points on Saturday lunchtime should be enough to book a two-legged semi-final against Watford, Hull City or Brighton. Those games – most likely to be played between Thursday, May 9 and Monday, May 13, would then provide an opportunity to take part in a Wembley showpiece on May 27.
Although chairman Phil Gartside stated last month that the pressure was off Dougie Freedman to ensure a return to the top flight, few would argue that the proximity and sheer size of the reward on offer make the next 90 minutes of football one of the most important in the club’s history.
Adam Bull, a senior consultant for financial consultants Deloitte, outlined the considerable sums at stake for clubs going into this weekend to stay on the promotion path.
“The three Championship clubs which are promoted this season can expect a revenue increase of more than £60m in 2013-14,” he said.
“The vast majority of this uplift, approximately £55m, will be from broadcast income as the Premier League enters the first year of its greatly enhanced three-year TV deals.
“Based on existing distribution methods, even if a club is relegated after one season in the Premier League, it will be entitled to parachute payments over the following four seasons of around £60m.”
When Wanderers were promoted to the top flight back in 2001, their play-off win over Preston North End was considered to be worth £30m.
In just 12 years, the continued popularity and expansion of the brand have quadrupled that figure, if factored in with the parachute payments.
Wanderers posted a loss of £22.1m last November, taking the club’s overall debt to £136.5m and that owed to owner Eddie Davies’s Moonshift Investments Ltd to £125m.
Davies restructured that debt last year to include a 10-year recall clause but moves have nevertheless been made to reduce spending, whilst keeping hold of top players such as Mark Davies and Chung-Yong Lee last summer.
It was thought that relegation last season could cost the club upwards of £30m – and the true extent of that shortfall will be reflected in this year’s financial figures - but an immediate return to the top flight would considerably soften that blow.
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A massive hike in broadcast revenue, which comes into effect next season, makes promotion from the Championship to the Premier League this time around the most lucrative in professional sporting history.
Three points on Saturday lunchtime should be enough to book a two-legged semi-final against Watford, Hull City or Brighton. Those games – most likely to be played between Thursday, May 9 and Monday, May 13, would then provide an opportunity to take part in a Wembley showpiece on May 27.
Although chairman Phil Gartside stated last month that the pressure was off Dougie Freedman to ensure a return to the top flight, few would argue that the proximity and sheer size of the reward on offer make the next 90 minutes of football one of the most important in the club’s history.
Adam Bull, a senior consultant for financial consultants Deloitte, outlined the considerable sums at stake for clubs going into this weekend to stay on the promotion path.
“The three Championship clubs which are promoted this season can expect a revenue increase of more than £60m in 2013-14,” he said.
“The vast majority of this uplift, approximately £55m, will be from broadcast income as the Premier League enters the first year of its greatly enhanced three-year TV deals.
“Based on existing distribution methods, even if a club is relegated after one season in the Premier League, it will be entitled to parachute payments over the following four seasons of around £60m.”
When Wanderers were promoted to the top flight back in 2001, their play-off win over Preston North End was considered to be worth £30m.
In just 12 years, the continued popularity and expansion of the brand have quadrupled that figure, if factored in with the parachute payments.
Wanderers posted a loss of £22.1m last November, taking the club’s overall debt to £136.5m and that owed to owner Eddie Davies’s Moonshift Investments Ltd to £125m.
Davies restructured that debt last year to include a 10-year recall clause but moves have nevertheless been made to reduce spending, whilst keeping hold of top players such as Mark Davies and Chung-Yong Lee last summer.
It was thought that relegation last season could cost the club upwards of £30m – and the true extent of that shortfall will be reflected in this year’s financial figures - but an immediate return to the top flight would considerably soften that blow.
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