Tv adverts do you skip them?

I record everything and skip the adverts and I am sure Im not the only one who does.  

I also think ad breaks are getting longer and programmes shorter.  

I would happily pay a small fee if there was a way of skipping or limiting the adverts in live or catch up tv. Would you rather pay a fee or watch the ads? 

Ooh... And is it just me or are are the adverts always louder than the show you are watching?