I used to be a season ticket holder. I am registered on the club website. I pay for Wanderers Player. I live 3 miles from the stadium.
The club know who I am! They have many name, address,phone number, email address and bank details.
Despite all this they never ever try to engage with me. They never promote ticket deals or try to tempt me back to the matches. (As it happens I do go to games but they dont know it)...
To them I am a lapsed supporter and there are 15000 or more of me in the town who will be "in the system" at their end. How often do they try to temp these warm leads to come to matches etc?
They wouldn't even have to directly sell tickets even. But they could try to increase fans engagement with the club in a number of ways...
Even when there is a special offer on they dont contact me directly... i normally hear about it on the bolton news site or through here.
Why?
The club know who I am! They have many name, address,phone number, email address and bank details.
Despite all this they never ever try to engage with me. They never promote ticket deals or try to tempt me back to the matches. (As it happens I do go to games but they dont know it)...
To them I am a lapsed supporter and there are 15000 or more of me in the town who will be "in the system" at their end. How often do they try to temp these warm leads to come to matches etc?
They wouldn't even have to directly sell tickets even. But they could try to increase fans engagement with the club in a number of ways...
Even when there is a special offer on they dont contact me directly... i normally hear about it on the bolton news site or through here.
Why?