For years the club have been losing money. Even when we were getting Premiership income and fancy Sky TV money we were spending more than we were receiving. Successive managers have tried to buy success and they've all failed - Allardyce, Megson, Coyle all spent more money than they earned. FAIL.
Obviously the club has other financial activities that are not directly related to football which skew the accounts but it's clear that as a cost centre, the football club has to stop making losses year on year - it's a business not a charity.
Freedman has made inroads into the cost side of the equation by getting some of the high earners off the books but it would seem that further cuts are still required.
At what point does the club stop investing in the squad and players to the extent that income finally exceeds cost?
Where is our break even point? Is it actually possible to make a profit as a mid-table Championship side and if so are we likely to do it this season?
Obviously the club has other financial activities that are not directly related to football which skew the accounts but it's clear that as a cost centre, the football club has to stop making losses year on year - it's a business not a charity.
Freedman has made inroads into the cost side of the equation by getting some of the high earners off the books but it would seem that further cuts are still required.
At what point does the club stop investing in the squad and players to the extent that income finally exceeds cost?
Where is our break even point? Is it actually possible to make a profit as a mid-table Championship side and if so are we likely to do it this season?