Sluffy wrote: Natasha Whittam wrote:It's a big hike and one, I suspect, will cost them a lot of punters.
Probably but still should increase revenue.
The price as doubled so it can lose (in theory) half of its customers but still retain the same income. If it loses less than half it actually makes a profit.
It depends on something known as 'elasticity' of demand - which basically means will people continue paying for the goods or services despite increases in their price or not.
For example people still buy cigarettes although their price goes up each and every year.
The chances of winning the jackpot are so remote (I think it was stated as 1 in 70 million on the radio this morning) that it is more likely that those who really could do with the money - are the ones who play it the most.
It is likely that these people will still chase the dream and thus why even with the increase in price that those punters will still want to be in it to win it.
Anyway it is only an extra quid when all said and done!
PS - Didn't one of our posters win big on the lotto once?
Sluffy - When you think about it even though it is just an increase of £1 and doesn't seem a lot, it is a big increase when it is an increase of 100% to make it £2 which people will notice (it's not like it has gone up a few pence like 15p for example).
Also the people who spent £2 on the lotto (2 rows of numbers), their odds of winning has now decreased unless they now spend £4 for 2 rows.
The odds on winning the standard lotto (the one that has increased to £2) is 13,983,816 which is just short of 14Million.
The Euro millions which also costs £2 and even though the odds are far greater (116,531,799), I think a lot of people will play this more for the chance of trying to win the much bigger jackpot than the standard lotto.
People don't play the lotto to get 3 numbers and an increase in payout from £10 to £25 is neither here or there, people play to try to win the jackpot.
I feel this price increase is a backwards step in my opinion.
A breakdown of all money spent on the lotto taken from
Wikipedia.
Of all money spent on National Lottery games, 50% goes to the prize fund, 28% to 'good causes' as set out by Parliament (though some of this is considered by some to be a stealth tax[2] levied to support the Big Lottery Fund, a fund constituted to support public spending[3]), 12% to the UK Government as duty, 5% to retailers as commission, and a total of 5% to operator Camelot, with 4.5% to cover operating costs and 0.5% as profit.